(15 credit hours)

The Sport Marketing and Management Minor provides students with a foundational understanding of sport management theory, and how sport marketing activities and strategies contribute to sport business success. Upon completion of the minor, students will be able to apply sport marketing and management theory to identify opportunities and solve problems faced by sport organizations in a variety of contexts.

The minor is open to all current IU Kokomo students who have a minimum 2.0 cumulative GPA. It is also open to graduates and community members who have a B.A. or B.S. degree with a minimum 2.0 cumulative GPA. For successful completion of the minor, students must attain a C in each required course.

It is the student’s responsibility to consult their school/unit to determine the suitability and practicality of the minor.

Required course

• HPER-P 211 Introduction to Sport Management

Elective Courses  (choose 12 cr hours)  

• HPER-P 328 Issues in Intercollegiate Athletics
• HPER-P 333 Sport in America
• HPER-P 411 Legal Issues in Sport
• HPER-P 415 Sport Promotions and Public Relations
• HPER-R 213 Introduction to Sport Information
• HPER-R 319 Sport Facility Management
• HPER-R 418 Sport and Recreation Marketing
• HPER-R 491 Internship in Sport and Recreation Management
• HPER-S 320 Economics of Sport

All courses are 3 credit hours